Hmmm interesting, well I checked the process with this website just for the heck of it: http://www.processlibrary.com/directory/
Nothing from that website on it, but then again this is a application's executable not system process ...
Just to make sure that it is a false-positive I would do the following.
1. Go to the location on your hard drive (C:\Program Files\Common Files\AVSMedia\AVS DVDMenu Editor\AVSDVDMenuEditor.exe)
2. Copy the AVSDVDMenuEditor.exe fle and put it in a zipped file password protected with "infected".
3. Attach it to an email and send it to malware@eeye.com. Be sure to include the above alert you posted and refer to this post you made so they can post a response here if they want to with the results.
- I would also CC: lnicula@eeye.com on your email. He is the Blink Team Lead and answers a lot of the posts in here concerning such items...he is very helpful.
Once someone is able to look at it, someone should be able to confirm that is a false-positive or not and be able to make sure it is excluded in future Norman AV signatures from Blink.
If you honestly know this is a ligitament program then go into Blink's AV quarantine log, right click on the item that it Quarantined and you should be able to "trust" or exclude it from future scans for the time being until you get a definite answer. Hope this helps you.